We visited 9 key markets and created content with football legends on the spot.
Everything was shot, edited and post-produced 24 to 48 hours (!) before the game and pushed live a few hours before kick-off.
In every country the content tapped into local cultural insights on preparing for match night - in Mexico the match is during lunch time, so everyone faces full restaurants as a challenge.
In every country the content tapped into local cultural insights on preparing for match night - in Mexico the match is during lunch time, so everyone faces full restaurants as a challenge.
The campaign got massive spin-off in PR and social.
Total reach of content: 2.8 billion;
Total amount of video views: 285 million;
Total reach of content: 2.8 billion;
Total amount of video views: 285 million;
This video was shot in 4:3 as a hommage to the great 90's football ads.
Last, but not least: it's always great to watch Champions League football together with Carles (and a beer)!
